HBO Asia x Everything Everywhere All At Once

Suuuuucked intoooo a baaaagel 🎶

In the film, one of the biggest reveals is Jobu Tupaki’s bagel - the black hole she created by putting literally everything in the universe onto a single bagel. And unsurprisingly, she has a cult following.

To leverage this, we asked fans of the film to join us in creating a truly everything bagel on Instagram Stories through the ‘Add Yours’ sticker. All they have to do is screenshot the bagel, and put literally whatever they want on it - emojis, their hopes and dreams, the cost of their mala today. Anything.

We then created ‘The Truly Everything Bagel’. with fans at the risk of imploding the universe by putting everyone’s submissions onto one bagel.

In its own brand of absurdism, fight scenes in the film show characters using almost anything as a weapon, or as a way to power-up. To celebrate this sense of absurdism, we created a ‘Choose Your Weapon’ carousel in the style trading cards, asking the audience to tell us what weapons they’d pick.

When you have all the outfits across the multiverse, why not? Depression and self-hate not included. To leverage Halloween while introducing the film’s quirky interpretation of one’s multiversal self, we created a Halloween costume inspo mood board.

Thirst traps are so common on TikTok. But what’s better than a muscular man with abs? A man who would choose a life of doing laundry and taxes with you, any day.