When you wash #LikeABosch,
You live #LikeABosch
The ask:
While washers are common, dishwashers and dryers are less so in Southeast Asia. Bosch wants to create intrigue in Bosch dishwashers, and its washer and dryer set while introducing the region to its new Global tagline for household appliances: #LikeABosch.
The solution:
While framing the #LikeABosch Global campaign proposition in a more relatable way for Southeast Asians, we made using smart Bosch products feel like a brilliant way to make doing chores feel convenient, efficient, healthy, and sustainable.
MAIN FILMS
To make the #LikeABosch rap-style videos more relatable to a Southeast Asian audience, the lyrics have been written around quintessentially Asian scenarios with a fun and quirky Bosch twist.
SOCIAL POSTS
To create more intrigue in these Bosch products, we created GIF posts to help drive the key human benefits of owning a Bosch dishwasher and/or washer and dryer set.
CAPTION
Hygienic dishwashing programmes at your fingertips? Now 🥇anyone🥇can ace at cleaning dirty dishes with EasyStart on HomeConnect. Wash #LikeABosch with HomeConnect
CAPTION
Put a paws on hand-washing those dishes! ☝️Save up to 33.5 liters of water with a Bosch dishwasher instead. 🐈⬛Wash #LikeABosch
CAPTION
Ain’t nobody got time for guessing games. 💅 Let i-DOS intelligent dosing determine the perfect detergent amount to dispense for every load, and save water too!
Wash & Dry #LikeABosch
CAPTION
A dryer that keeps your clothes looking good? Now that’s the fluff. 🧑 Pick the right drying mode for any fabric with SmartDry! Wash & Dry #LikeABosch
CAPTION
Your Bosch dryer knows how to stay purrfectly tough by cleaning up after itself! 🐈⬛With its SelfCleaning Condenser, Bosch dryers cleans itself up to four times per drying cycle. Wash and Dry #LikeABosch
CAPTION
Need a wet weather plan? Look no further. 👀 Get fresh and dry clothes at the ready even during the monsoon! Wash & Dry #LikeABosch
GDN BANNERS
To catch the attention of our audience, we also created fun GDN banners that communicates a key benefit of the product in an entertaining way.
Dishwasher Banners
Laundry Banners
CREDITS
Associate Creative Director: George Widodo
Creative Group Head (Copy): Nisha Sarfuddin
Copywriter: Hazwan Norly
Art Director: Gabriella Adytanthio
Production House: Little Red Ants Singapore
Film Director: Alex Teh